Monday, May 23, 2005
It was great to see an article on cycling in the Guardian weekend magazine. Bikes rarely get good coverage in the press, and it’s usually in the news section. To get people on their bikes we do need to portray cycling as something to aspire to, and I can’t think of many better places to do this than in a lifestyle magazine. Plus you’ve got to have something to counter balance all the adverts for SUVs. Reading about Zoe Williams cycling in her fishnets (she reckons if more people are looking at her legs – they are less likely to crash in to her) brought a smile to my face. And if I weren’t a cyclist already the thought of seeing a woman cycling in fishnets would certainly get me on a bike.
Posted by Dave at 11:15 AM